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Employment Branding vs Social Media Marketing

August 08, 2022

Employment Branding vs. Social Media Marketing

Are you struggling to decide between Employment Branding and Social Media Marketing? Well, don't fret - the Flare Compare Team is here to help!

Both strategies play a vital role in Human Resource Management (HRM) software. But before we dive into a comparison, let's define these two terms.

Employment Branding

Employment branding is the process of creating an image of your company as an employer of choice. This strategy aims to attract the right employees who align with the company's values and vision. The branding technique includes highlighting your company's culture, values, unique benefits, and work environment.

Social Media Marketing

On the other hand, Social Media Marketing is using social media platforms to advertise your brand, product or service to the relevant audience. This strategy includes targeted ads, sponsored posts, and other social media marketing techniques. In Human Resource Management (HRM) software, this strategy aims to attract and retain qualified employees through social media platforms.

So, how do these two strategies compare in Human Resource Management (HRM) Software?

Comparison

Cost

Employment branding is generally more cost-efficient than social media marketing. In an SHRM study, it was found that 84 percent of organizations used social media for recruitment purposes, and 9 percent of those organizations did not spend anything on social media. On the other hand, creating an employment brand requires both time and investment in storytelling, workplace culture, and employee benefits.

Effectiveness

Both strategies are effective in their unique ways. Employment branding is useful in attracting applicants who align with the company culture and values. On the other hand, social media marketing can help in targeting specific groups of candidates, making the process of sourcing candidates quicker and more efficient.

Driving traffic to career sites

While employment branding relies heavily on the company's career site to attract applicants, social media marketing drives traffic to career sites. Research has found that 60 percent of job seekers use social media platforms to look for job listings. By promoting job postings through social media channels, HR teams can reach a larger and more diverse audience quickly.

Final Verdict

In conclusion, both employment branding and social media marketing techniques are important in modern Human Resource Management (HRM) software. Employment branding helps to showcase your company's culture and vision to attract employees who align with the company's values. Social media marketing, on the other hand, helps to reach a broader audience, thereby increasing the efficiency of candidate sourcing.

Regardless of which technique you choose, we recommend making use of a modern Human Resource Management (HRM) software to optimize the hiring process.

References

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